The Story:

Our brains are hacked on a daily basis from all different kinds of stimuli around us, some good and some bad, but mostly we internalize untrue ideas and thoughts specifically about ourselves. We are fed inaccurate information and unrealistic expectations through technology, the media, society, and the list goes on. Recognize your inner false beliefs and let them go!



This t-shirt weights 150g with a scoop neck and an asymmetrical hem. Our 100% Organic Egyptian t-shirts are made from the finest cotton in the world, with a super soft texture, lightweight, breathable and also super fashionable. Our designs are so versatile that you can wear them while you’re lazing about at home or even to an exciting night out on the town. Our products are fully GOTS certified, which means they are free from chlorine bleach, toxic heavy metals, formaldehyde and aromatic solvents. There is no animal testing, no GMO, and are garments are manufactured under fair conditions giving farmers fair wages. Our supply chain is completely traceable and our band is produced in fields that save at least 20% more water and absorb an average of around 3 tons of CO2 per hectare and per year.


Our sizes may be a bit on the larger side, but guess what, that’s on purpose! As part of our philosophy of inclusion, we want men & women of all shapes and sizes to be able to wear our clothes. We offer t-shirts from XS all the way to XL and you don’t need to look like a model to feel good in them. Our Mind, Body & Soul collection aims to promote self-confidence and empowerment and we want you to feel good when buying our clothes. Your shopping experience should not be a source of frustration and depression because you can’t fit into the conventional “straight sizes” of so many fast fashion brands out there. We want you to express yourself because you finally found a brand that works for you, and now you can focus on showing the world who you are instead of worrying about unrealistic comparisons and expectations.